Born from a Family’s Journey Toward a More Natural Life
Ayushu100 began with a simple dream — to build a life closer to nature, rooted in tradition, and guided by conscious choices.
We are Sivaprabu & Dharani, a couple from Tamil Nadu who chose to explore a traditional, organic way of living and bring those values into our family life.
In 2025, our son Einan was born at home. His arrival strengthened something we had already been thinking about: What kind of world, lifestyle and choices do we want to create for the next generation?
We wanted to rediscover the wisdom of traditional living — natural foods, simple habits, mindful choices, and a closer relationship with nature.
Our Dream for the Next Generation
For us, freedom means having the opportunity to understand, question, learn and make informed choices about our own way of living.
We dream of a future where children grow up knowing the value of nature, traditional knowledge and wholesome living — while having the freedom to make thoughtful choices for themselves as they grow.
That dream became Ayushu100.
Why Ayushu100?
Ayushu100 is more than a brand to us. It is an expression of the lifestyle we are exploring as a family.
We want to discover and share products inspired by traditional knowledge, natural living and conscious consumption — products that fit into a simpler and more mindful way of life.
Our journey is not about claiming that there is only one way to live.
It is about learning, exploring and making conscious choices — and sharing what we discover along the way.
From Our Family to Yours
Ayushu100 is our attempt to preserve something meaningful for the next generation:
A connection with nature.
A respect for tradition.
A conscious approach to everyday life.
And the freedom to choose our own path.
This is where our journey begins.
Sivaprabu & Dharani
Parents of Einan & Founders of Ayushu100